BOSTON—Intronis, a SAS 70 certified online data backup and recovery solution, today announced their sponsorship of the four-part webcast series The VAR Guy Live 2010. These live webcasts will focus on the software as a service (SaaS) business model for IT solutions providers.
Partnering with the top blog in the IT channel, The VAR Guy, Intronis will leverage its expertise as a leading online backup provider by offering solutions to hurdles that are common to both managed service providers (MSPs) and value added resellers (VARs). Participants will have the opportunity to ask live questions of Intronis and of successful VARs and MSPs.
Intronis’ Vice President of Sales and Marketing, Eric Webster, said, “We are eager to share with the MSP and VAR communities some of the valuable lessons we’ve learned through our years as a provider of online backup. We’re also looking forward to a continuing that dialogue in order to make the channel stronger for both vendors and resellers.”
“Thousands of VAR and MSPs are succeeding in the SaaS market,” said Joe Panettieri, editorial director, Nine Lives Media Inc. “The VAR Guy webcast series will pinpoint what the first movers are doing right. We’ll cover real-world examples of VARs and MSPs that made smart technology, marketing and sales decisions to succeed with SaaS.”
The first webcast, “Getting Started: How to Evaluate SaaS Solutions,” will be held on Wednesday, April 7 at 2 pm EDT. This session will address key technical, compliance, and business considerations when making the move to the cloud.
The subsequent webcasts will be held June 9 (“How to Sell Initial SaaS Solutions”), Sept. 29 (“Financials: Compensation and Bonus Models for Your Team Members”), and Nov. 3 (Marketing: How to Promote Your SaaS Offerings, Build Your Brand, and Maintain Account Control”).
About The VAR Guy
The VAR Guy reveals what’s next in the IT channel—from SaaS partner programs to disruptive, emerging technologies. Anonymous. Opinionated. The VAR Guy helps solutions providers to spot emerging market opportunities. His loyal readership weighs in with hundreds of comments about his blog posts. The VAR Guy features the IT channel’s top daily blog; The VAR Guy Live webcasts and podcasts; The Open Source 50 (tracking the world’s most promising open source partner programs) and plenty more.
About Nine Lives Media Inc.
Nine Lives Media Inc. defines emerging IT markets and disrupts established markets. We’re creative, ambitious, and never satisfied with our business performance. Our media platforms — MSPmentor. MSPtweet, The VAR Guy, VARtweet and WorksWithU—lead their respective markets. But we’re not done. Not by a long shot. We’re striving to exceed reader and sponsor expectations. And we’re hard at work on additional platforms.