Cloud Backup Pricing to Your Client Base
You have a great cloud backup solution. You have a customer base that needs the service. But how do you structure your pricing to make profits?
Before you start structuring your pricing, it’s essential to position your business as a value-added service, not merely as an intermediary between the client and the product. Once your clients understand your value proposition, then you can price your services accordingly.
The most important concept to understand regarding pricing is that MSPs need to differentiate between what it costs you for cloud backup and what you charge your customers for it including the time and money it costs you supporting that software. Strong, value-added services such as installation, upgrades, and restoration are all part of the service you offer your customers.
Other examples of valuable add-ons:
- Data maintenance
- Periodic business continuity testing
- Disaster recovery plans
The most successful MSPs set the right expectations and don’t undersell the value that they’re providing. Make sure that your pricing structure reflects all the services you provide to your clients.