The “2013 State of Cloud Backup” Study Reports Growing Confidence in Cloud Backup Services, Unveils Startling Statistics on SMBs’ Use of Cloud Backup and Disaster Recovery Services

A new research study released today finds that small and midsize businesses (SMBs) are at high risk for significant and crippling data loss that could leave them out of business. According to the “2013 State of Cloud Backup” study commissioned by Intronis, Inc. and conducted by The 2112 Group, a large percentage of SMBs do not purchase backup and disaster recovery (BDR) solutions from their IT service providers until after they have experienced a data disaster. The full study can be downloaded here: intronis.com/cloudstudy2013.

The “2013 State of Cloud Backup” study surveyed 350 IT service providers—including managed service providers (MSPs), system integrators and IT solution providers—to learn more about how these firms are selling cloud backup services today as well as the type of demand they are seeing from SMB customers, along with expectations for business growth.  Conducted in September 2013, the inaugural Intronis study revealed a major opportunity for IT service providers to expand their business and showcased that those providers who take advantage of the cloud opportunity are growing at more than double the industry average.

Additional findings from the research provide a complete picture of the type of data SMBs are storing. These findings include:

  • 34% of SMBs adopt cloud-based BDR to improve their data protection and business continuity.
  • 20% of SMBs expect the technology to improve the reliability of their IT systems overall.
  • 30% of all data stored in the cloud is made up of files used for backup and recovery, followed by user files at 28% and line-of-business applications at 19%.

A separate Forrester Research report1 notes that only 5% of SMBs employ backup-as-a-service, remote backup or online backup services from an MSP. This decision can prove devastating to an SMB business owner, says Intronis.

“Data loss happens every day and can come in all forms, from hardware failures to user error and natural disasters,” says Neal Bradbury, co-founder and vice president of channel development for Intronis. “SMBs and IT service providers should think of cloud BDR services as insurance for the company’s data—no business should be without it.”

On the flip side, more than 50% of those SMBs that are working with an IT service provider to proactively safeguard their data with a BDR solution are relying on cloud-based technologies. The “2013 State of Cloud Backup” study also reports that because of the dire consequences and peace-of-mind associated with BDR, those IT service providers offering BDR-as-a-Service say it’s a top-seller and helps strengthen client relationships:

  • 56% of IT service providers polled report backup and recovery is a top-selling service.
  • More than one third of IT service providers that choose BDR as a top seller predict their growth will be 21% or higher next year, more than double the industry growth average.

The findings speak to the growing confidence IT service providers and SMBs have in cloud-based BDR solutions. The study also makes the case for SMBs to carefully vet their IT service provider to ensure they offer BDR-as-a-Service and include it as part of the overall services engagement.

“The fact that more than 40 percent of IT service providers who sell to SMBs across North America are still reacting to their clients’ need for cloud-based backup and recovery is astounding – especially in today’s data-driven, technology-reliant marketplace,” says Lawrence Walsh, president and CEO of The 2112 Group. “BDR is a must for businesses of all sizes. IT service providers are missing substantial opportunities to grow their businesses by waiting for SMBs to ask for cloud BDR solutions. IT service providers need to take a more active sales stance on backup solutions.”

“Cloud BDR-as-a-Service is one of the most lucrative and client-friendly managed IT services on the market,” says Intronis CMO Aaron Dun. “The lack of data protection within the SMB market can be easily addressed with cloud-based BDR services. We conducted this study to ignite the conversation between IT service providers and SMBs around BDR-as-a-service and get this market moving toward complete data protection.”

The full study from Intronis and The 2112 Group can be downloaded from www.intronis.com/cloudstudy2013. Additional key findings from the study will be released throughout Q4 on the Intronis blog. Subscribe today at blog.intronis.com.

About the Survey

The “2013 State of Cloud Backup” study was conducted using an online survey distributed to qualified IT service providers. Respondents represented primarily MSPs, value-added resellers, systems integrators and IT solutions vendors. The survey was conducted Sept. 5–20, 2013 and has a margin of error of +/– 5.2 percent. The full survey and methodology can be found on the Intronis website at www.intronis.com/cloudstudy2013.

About The 2112 Group

The 2112 Group is a business services firm focused on the strategy, growth and channel development of technology companies. Through a portfolio of forward-thinking products that leverage intelligence, we apply innovative solutions combining proprietary research, consulting, custom content, market analysis and training delivered by industry experts that approach each engagement according to the needs of our clients. By looking at the market from the viewpoint of a vendor as well as a partner, we are uniquely positioned to identify a go-to-market strategy that is mutually beneficial to all parties from both a channel and overall enterprise perspective. For more information, visit us at www.the2112group.com.

About Intronis

Intronis Cloud Backup and Recovery is a world-class cloud backup solution for the IT channel. Intronis provides the industry’s easiest-to-use secure data solution for offsite and local backup, which generates a monthly recurring revenue stream to add to your business. Intronis offers the deepest Exchange and SQL backup on the market, supports virtualized environments with native VMware backup and is integrated to major solutions in the MSP ecosystem. Partners receive expert customer support from our U.S.-based team. The solution has been field-tested by thousands of MSPs, and the company has been named “Best Revenue Generator” seven times and “Best Customer Support” three times by members of ASCII.  In 2013, Intronis was presented with the ChannelPro-SMBs 2013 Readers’ Choice Award in the category of Best Cloud Backup and Disaster Recovery Vendor, earned a 5-Star Rating in CRN’s 2013 Partner Program Guide, and was named one of the Top 20 Coolest Cloud Storage Vendors by CRN. On the Web: www.intronis.com | Intronis Cloud Backup and Recovery Blog.

1 Forrester Consulting, The High-Growth Managed Backup Services Market,” (Feb. 2011)

Fall ’13 Release Expands Functionality and Delivers New Features Enabling Partners to More Easily Create and Manage Back-up and Recovery Services

CHELMSFORD, MA – Nov. 6, 2013 – Intronis, Inc., a provider of world-class cloud backup and recovery solutions for the IT channel, today announced that its Fall ’13 Release is now generally available to channel partners worldwide. Additionally, Intronis reported it is on track to exceed annual sales growth expectations by double digits, and the volume of storage being managed by its channel partners has grown significantly year over year.

The new Intronis Fall ’13 Release enables channel partners to more easily scale their recovery-as-a-service offerings and introduces support for clustered environments. These improvements make it possible for channel partners to back up, restore and manage virtual machine host clusters under one data storage solution.

Additional feature enhancements include:

  • Expanded VMware backup and recovery capabilities, allowing for faster backups and user-defined unique destination hosts for multiple virtual machines within a single backup set.
  • The ability to create and update recovery VMs that reside on a host in a cluster.
  • An improved user interface that features a newly redesigned tree hierarchy to easily display large folders and create or restore backup sets in minutes.
  • Overall advancements to the partner web portal, as well as the usability, functionality, and reliability of the solution.

“These new features and functionality introduced in our Fall ’13 Release complete our imaging solution for virtual machines and enable our channel partners to capitalize on the increasing market demand for cloud-based data storage by delivering a more robust backup and recovery service to their customers that also provides total local availability,” says Chuck DeLouis, vice president, product management, Intronis.

Over the last three years Intronis has seen the average storage usage for its channel partners grow by 540 percent. The year-over-year storage growth signals not only an increasing demand for cloud-based storage solutions worldwide, but a raised awareness among Intronis’ channel partners regarding the importance of including backup and recovery as part of the total managed IT solution.

“We’ve seen record growth over the last three quarters within our business and attribute this success to the hard work of our partners and associates, as well as the recent innovations in our technology including QuickSpin for local availability and our VMware clustering support,” says Intronis CEO Rick Faulk. “Together with our partners, we are addressing the market’s growing need for an advanced, business-minded, cloud-based backup and recovery solution that will do exactly what it’s supposed to do – protect, store and recover a business’ data anytime, anywhere.”

Additional growth catalysts leading to Intronis’ strong performance include the company’s channel-friendly, white-labeled sales strategy for its BDR solution, which enables VARs and MSPs to brand Intronis’ solution as their own, and its targeted approach to SMB and vertical markets. Intronis’ growing market penetration within the healthcare vertical specifically is due in part to its Business Associates’ agreement, which works to ensure that Intronis’ channel partners meet HIPAA compliance mandates. Intronis is also seeing success within other data-heavy verticals such as finance and legal.

“Intronis is 100 percent committed to growing its business by helping us grow ours,” says Michael Andrea, principal at Parallel Edge, an MSP in Wayne, Pa. “We’ve seen continued growth in our business since working with Intronis and attribute one of our biggest deals in 2013 and a new growth market in 2014 to Intronis’ sales team. We wouldn’t be in the finance vertical if it wasn’t for Intronis bringing the opportunity to our doorstep.”

Intronis’ success continues to be recognized throughout the industry. Earlier this year the company ranked #46 on the third-annual Talkin’ Cloud Top 100, which identifies the IT channel’s top 100 CSPs based on metrics such as annual cloud services revenue growth, both in actual dollars and in percentage growth rates. Intronis also earned a number of industry awards in 2013, including being voted one of the best BDR vendors in this year’s ChannelPro-SMB Readers’ Choice survey and being named one of the Top 20 Coolest Cloud Storage Vendors by CRN Magazine.

For more information about Intronis’ Fall ’13 Release and to watch a video interview with Chuck DeLouis visit intronis.com/whatsnew.

About Intronis, Inc.

Intronis Cloud Backup and Recovery is a world-class cloud backup solution for the IT channel. Intronis provides the industry’s easiest-to-use secure data solution for offsite and local backup, which generates a monthly recurring revenue stream for your business. Intronis offers the best Exchange and SQL backup on the market, supports virtualized environments with native VMware backup, and is integrated with major solutions in the MSP ecosystem. Partners receive expert customer support from Intronis’ U.S.-based team. The solution has been field tested by thousands of MSPs, and the company has been named Best Revenue Generator seven times and Best Customer Support three times by members of ASCII. Learn more at www.intronis.com or on Twitter at twitter.com/IntronisInc.

Sign up for a no cost, no obligation trial of Intronis and subscribe to the Intronis Cloud Backup and Recovery Blog.

Third Annual Cloud Service Provider Report Identifies Intronis as one of the World’s Top 100 Cloud Computing Companies in the IT Channel

CHELMSFORD, MA – August 6, 2013 – Intronis, Inc., a provider of world-class cloud backup solutions for the IT channel, announced today that it earned the #46 spot on the third-annual Talkin’ Cloud Top 100. According to the report, which names Salesforce, Amazon and Microsoft as the top three suppliers, this year’s leading 100 cloud services providers (CSPs) generated more than $15.7 billion in combined cloud services revenues, up nearly 37 percent from the previous year. The complete list can be found on the Talkin’ Cloud website.

“The cloud services marketplace is competitive, growing rapidly and radically changing the way business gets done, and IT is delivered and consumed,” says Rick Faulk, CEO of Intronis. “As a cloud services pioneer who sells exclusively to and through the IT channel, Intronis is pleased to be among the top 50 ranking CSPs honored on this distinguished report.”

The 2013 Talkin’ Cloud Top 100 report is based on data from Talkin’ Cloud’s online survey, conducted January through May. The Talkin’ Cloud 100 report recognizes the IT channel’s top 100 CSPs based on such metrics as annual cloud services revenue growth, both in actual dollars and in percentage growth rates.

“The Talkin’ Cloud Top 100 honor arrives amid a land grab in the cloud computing market,” says Amy Katz, president of Nine Lives Media, a division of Penton. “The companies featured on this year’s Talkin’ Cloud 100 are leading that land grab and taking cloud services to a new level of excellence. We congratulate Intronis and all of those who made this year’s Top 100.”

“These are fast-moving times in our industry and we’re proud to enable our channel partners with a high-value cloud-based service,” continued Faulk. “We would like to extend congratulations to our partners Ntiva and Teklinks, who were also included on this year’s list.”

Talkin’ Cloud, produced by Nine Lives Media, is a go-to resource for Cloud Service Aggregators, Cloud Service Brokerages, CSPs, MSPs and VARs profiting from cloud computing. Talkin’ Cloud features a daily blog, research, Channel Expert Hour Webcasts and FastChat videos. It is recognized as one of the first online, dedicated media destinations for channel partners working in the cloud.

About Intronis

Intronis Cloud Backup and Recovery is a world-class cloud backup solution for the IT channel. Intronis provides the industry’s easiest-to-use secure data solution for offsite and local backup, which generates a monthly recurring revenue stream for your business. Intronis offers the best Exchange and SQL backup on the market, supports virtualized environments with native VMware backup and is integrated with major solutions in the MSP ecosystem. Partners receive expert customer support from Intronis’ U.S.-based team. The solution has been field tested by thousands of MSPs, and the company has been named Best Revenue Generator seven times and Best Customer Support three times by members of ASCII. Learn more at www.intronis.com or on Twitter at twitter.com/IntronisInc.

Sign up for a no cost, no obligation trial of Intronis and read the Intronis Cloud Backup and Recovery Blog.

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